5 Essential Functions A Dentist’s Website Must Perform To Enhance Their Business

5 Essential Functions A Dentist’s Website Must Perform To Enhance Their Business

In an age where the vast majority of people use the internet to search for products and services, all dentists must have a website. Anyone searching for a dentist in their local area, Bassendean dentist for example, will doubtless see most of them have a website of some kind, but the more pertinent question should be whether any of those websites benefit the dental practice it represents.

This follows from the fact that merely having a website online is pointless if it achieves nothing. We guarantee that you could check over 100 dental practice websites and it would be a good day if any more than 20% of them tick every box in the list of functions a website should have.

Note that whilst a website looking great is an advantage, too many of them focus on its appearance, rather than it doing anything to promote the dental business including encouraging potential patients to get in touch. To clarify what a website should achieve, here are five basic functions every dental practice’s website should fulfil.

A Website Must Have Goals

One of the biggest website design mistakes is that it has no specific goals, and its purpose for existing has not been identified. A dental practice’s website can have many functions such as expounding its impressive record of patient satisfaction, promoting special treatments, or simply getting prospective patients to call to register.

Ranking Your Home Page

5 Fundamentals Of Web Design For Small And Local Business Websites

Websites are by web designers created for businesses of all types and of all sizes. From the global giants that are household names across the world to the local dog groomer who makes the dogs in a small town of fewer than five thousand inhabitants look their best, there is a web design that suits them all.

Websites for large corporations often have no other purpose than to provide company information and to promote brand awareness of the business. Websites of smaller businesses will also include information, but many are also designed to either generate local sales or leads that the business can follow up with.

These points signify that there are specific web design features that are more suitable to some websites than others based upon the size and the needs of the business. Given that the majority of people reading this are more likely to own or manage a small or local business than they are to be a CEO of a multinational giant, we thought it best if we focus on websites for small, local businesses.

There will be many ways in which a local businesses website can be enhanced, however, there are five fundamental criteria that they must follow. This is because the visitors to their website will have different objectives than if those same visitors were to visit the website of a global company like Dell or Audi. Read on, and we will outline what those five fundamental criteria are.

Pros And Cons Of 6 Different Commercial Carpet Cleaning Methods

Pros And Cons Of 6 Different Commercial Carpet Cleaning Methods

Commercial carpet cleaners are asked to clean carpets in offices and other business premises that may have been stained in several different ways. In addition, the state of the carpet will depend on the type of business, how many people walk across it each day, and how well it has been cared for in the past, if at all.

As a result of all these variables, over the years commercial carpet cleaning companies have had to develop several different carpet cleaning methods. No single method of carpet cleaning stands above all others as they each have their specific uses, and they have individual pros and cons. You are about to discover what those pros and cons are,  as we look at 6 of the most common commercial carpet cleaning methods.

Vacuuming: A method everyone knows and is still an integral part of commercial carpet cleaning to remove dirt and grit from carpets.

Pros

  • Very cost-effective
  • Simple and easy
  • Ideal for removing dirt and grit
  • Helps reduce wear in carpets

Cons

  • Needs to be done regularly….daily if possible
  • Not suitable for wet stains
10 Areas Of Your Restaurant You Must Ensure Are Cleaned And Sanitised Daily

10 Areas Of Your Restaurant You Must Ensure Are Cleaned And Sanitised Daily

If you own or run a restaurant of any kind, you will hopefully be more than aware that the cleanliness and hygiene within your premises are every bit, if not more important, than how good your food tastes. After all, what is the point of having the best chefs and service staff, if no one visits your restaurant because it has gained a reputation for being unclean and unhygienic?

We are sure that is not the case and that you do all you can to make your restaurant clean, perhaps by using commercial cleaners to either advise on or to carry out cleaning tasks regularly.

Whether you use outside professionals or have your own team of trained cleaners, you need to be conscious of the fact that there are some parts of your restaurant and items within it, that require special attention and at the very least cleaned and sanitised daily. These are the ones that are especially in use when it comes to the cooking, preparation, and serving of food, plus others that many customers will come into contact with. Here are ten examples of what we mean.

Tabletops: Probably one of the most obvious examples given that multiple people will have eaten at a table and dropped food on it. It is not enough to simply wipe the table of spillages, and the like, but after each guest leaves it should be sanitised before the next guests sit down.

7 Ways Your Wills Lawyer Business Benefits From Better Branding

7 Ways Your Wills Lawyer Business Benefits From Better Branding

It may the case that within some wills lawyer businesses that marketing and branding are well down the list of priorities. Hopefully, that is not the case for your business because by ignoring them you are undoubtedly missing out on a huge number of opportunities to enhance the performance of your business.

In particular, by branding your wills lawyers business effectively you open it up to a huge number of advantages. This is especially important if you operate in an area where there is significant local competition for the sorts of legal services you provide. In this article we are going to examine 7 of the main reason why your wills lawyer business can benefit from effective branding.

Projects A Premium Identity

Any branding that means a business is perceived as being premium or first class will definitely attract more customers, and more importantly, allow that business to charge premium fees for its services. We are not suggesting that you rebrand your business simply with the sole intention of increasing your fees, but there is no escaping the fact that a first-class image, provided it is backed up with first-class customer service, gives you that option.

Improves The Chances Of Expansion

As a business’s performance improves and its revenue and profits increase likewise as a result of improved branding, its future becomes a lot brighter. Part of that future could include you deciding to reinvest some of those profits into expanding your wills lawyer business. That could mean relocating to bigger offices or even opening additional offices in other areas. Each of these new offices should see similar success, thanks to the main brand being so strong.

How To Design A Meditation Room On Your Business Premises

If you are an employer who takes a proactive stance in aiding your workforce’s mental health, you may have encountered scenarios where employees have been dealing with depression, family trauma, anxiety, and also those who have gone through a drug rehab program. That you support your employees in these and in other situations, is laudable, and you possibly might wonder what more you can do to promote all your employees’ mental health.

People are becoming increasingly aware that not all mental health issues require prescriptive medicine, and that their mental well-being can be maintained and improved using other methods. There are lots of these methods around, and one which often gets cited as highly effective is meditation.

Meditation is a means of quieting the mind and focusing on the present moment to the exclusion of anything else. People benefit in lots of ways from meditation and the most commonly mentioned is clarity of thinking, a feeling of relaxation, and one that all is well. With regards to those who might be going through drug rehabilitation, these are surely three excellent states of mind to be in.

Whatever the reason you believe medication might benefit your employees, you can encourage it further by creating somewhere within your business premises that they go to and meditate. Whether you call it a meditation room or meditation space does not matter. The fact that it will exist and be available for use by employees is the important point.

5 Signs Your Office Carpet Needs To Be Professionally Cleaned

If you are a business owner or office manager you will possibly have the responsibility of organising the cleaning and maintenance regimes within your office, and part of that will be the carpet cleaning.

In normal circumstances, it might be sufficient for your day-to-day cleaners to do the regular vacuuming and occasional stain removal for your carpets, but ultimately you may need to take further action. That action is when it becomes necessary for you to arrange for the carpets in your office to be professionally cleaned by Office Cleaning Perth.

The question this begs is at what point do you make that call, and what are the signs you should you be looking for to tell you it is time for professional cleaners to come and use their skills and experience to get your carpets looking at their very best again.  Here are five of those signs.

#1 Increased Instances of Allergies

If any of your office staff are prone to hay fever attacks or have shown ever-increasing signs of allergies, such as sneezing or skin irritation, it could be a sign that your carpet is playing host to a multitude of allergens and bacteria. These microscopic nasties, which include dust mites and pollen will pretty much remain permanently if a carpet is not cleaned properly.

Even daily vacuuming might not be enough so that is why having the offending carpet professionally deep cleaned is the answer. This will remove the allergens and bacteria, and make your office a healthier place to work in.

Expert Digital Marketer

3 Reasons You Should Always Use An Expert Digital Marketer

If you run or own a landscaping or landscape design business like Landscapes WA, the chances are that you don’t have time to stay up to date with all of the latest advances in digital marketing technology. The digital world is evolving at a rapid pace, and it’s quickly becoming one of the most competitive spaces on the planet.

If you want your landscaping business to remain competitive, then you need to make sure that you’re maintaining a strong online presence. There are many ways to do this, including through a high quality website, through social media and by using things like search engine marketing. A high quality digital marketer can help you do all of these things, especially if you’re not very technologically minded.

Our top three reasons why you should always use an experienced digital marketer, such as Slinky Digital Marketing, to promote your landscaping or landscape design business include:

  1. Digital marketers know what they’re doing

Being familiar with the digital space and how it works is a crucial part of digital marketing. Since professional marketers spend their entire working life in and around various aspects of digital medial, they need to make sure that they’re staying up to date with advances in things like search engine technology and social media marketing.

When you employ an experienced digital marketer to work with your business, you can rest easily with the knowledge that they will do the best job possible. You won’t have to spend hours of your own time researching the latest online marketing techniques, and they will probably be able to show much better results in a much shorter space of time.

The Important SEO Tips for Small Businesses in Australia

Do you want to improve your business visibility online? Ever wondered why everyone prompts you to improve your SEO marketing techniques? It is because this technique is the foolproof way for you to tap into an ever wider customer market, knowing no geographical boundaries or limits.

Search engine optimisation techniques are the magic formula which let you attract, draw in and ensure customer conversions, and make a success of your business in a unique way. As the popularity and impact of SEO techniques are gaining momentum and fame, it is fast becoming the foolproof way to reach out to and penetrate a large potential market, and enjoy business and success for your company.

To compete in a highly aggressive Australian market, it is essential that you play all your cards right. Remember, even if your business has a good website and a social presence, but lacks the search engine optimization techniques to boost its business, then you will have no chance to gain any visibility in the market.

Want to know great tips on how to build up, develop and improve on your search engine optimisation techniques? Then read on…

Recognize SEO Importance

The first step is to make sure that you understand how important SEO is for your business. You need to know how relevant it is to the success of your business. To sum up the necessity of having SEO, you just need to understand that with no efforts in this field, you won’t be able to attract any visitors from the different search engines.

With no SEO methods, search engines will not able to categorize or rank your website for any business relevant keywords.

online presence

Importance Of Online Presence For Your Brand

The traditional means of marketing have become quite dull to grab audiences’ attention. Digital marketing methods on the other hand are very impressive in bringing the audience close to any brand. Therefore, every brand that is part of the online world needs to ensure that they have maintained an appealing image in the eyes of the audience. Without a solid and easily recognizable online image, brands will be unable to attract customers and succeed.

Greater Business Opportunities

The world of internet is overflowing with opportunities for businesses to grow. A brand can easily reach out to its target audience through online platforms and even interact with their customers to build good relationships as part of its overall online reputation management. These opportunities cannot be utilized by traditional means, which is the reason a sound online presence is important for every brand.

Furthermore, due to the popularity of internet, consumers now prefer researching about a company online then go out and make the purchase immediately. If someone is looking for a good dine in place, they will first look for restaurants online. This provides business a great chance to entice customers with their appealing online image. Similarly, bad reviews on your brand can really mean losing business.

WordPress SEO Mistakes to Avoid

How Can I Avoid Common WordPress SEO Mistakes?

Search engine optimisation (SEO) is a crucial part of any WordPress website’s digital marketing strategy. SEO depends on hundreds of different factors, but some factors carry a lot more weight than others. This means that simply avoiding a few common mistakes when building and maintaining a WordPress website can go a long way towards improving your search engine ranking and making sure that you appear near the top of the search engine results for relevant keywords.

With this in mind, we’ve put together a short list of the most common WordPress SEO mistakes and the best ways to avoid them. They include:

Ignoring Meta Titles & Descriptions

Meta titles and meta descriptions never appear on your website design, so you might be excused for thinking that they aren’t important and ignoring them. However, to do so would be a very bad idea.

Both meta titles and meta tags are two SEO tools that play key roles in your website’s SEO score, and it’s very important to customise them for every single new page you publish. Try and write rich descriptions with keywords and a short summary of a page’s content, and make titles catchy and clickable.

Duplicating Content

A lot of people base their new website on a competitor’s site, especially if you’re working in tight niche. While this can work in your favour if you do it well, it’s important to make sure that you don’t duplicate someone else’s content, otherwise you will receive significant SEO penalties. Make sure that every single piece of writing on your website is completely customised to prevent any SEO penalties or red flags.

Using Too Many Plugins

Now, don’t get me wrong – plugins are great! However, it is possible to use too many. Most WordPress plugins are resource intensive, and they can slow your website down a lot if you’re not careful. A slow website will perform poorly from a SEO perspective, so it’s important to make sure that you only use good quality WordPress web design plugins that are relevant and useful.

SEO

How Web Design Techniques Affect Search Engine Rankings?

Captivating web designs always have a competitive edge over any other website design. It is essential for a website to be listed high in search engine rankings so that it can be easily found by the searchers.

Higher the ranks, easy the search

A nicely built website designed by web design professionals entwined with artistic designs and precise yet detailed information is the one desired for exploration. Imagine, who would want to mark his presence on a website that has incomplete information and a dull composition? The searchers need a reason to visit the website. Each website must have certain design structures in order to rank high in a SEO campaign.

Let us have a look on few of the web designing tips required to accelerate the search engine rank through search engine optimisation.

1. Increased Number of Pages

A large website can increase your chances of ranking high in search engines. So if you have a good number of pages added to your website as compared to your counterparts, you are likely to mark a top page ranking for your website. Make sure that your pages are relevant and do not deviated out of the context. Search engines like a huge number of relevant pages with information. Also, since you have a huge website, you can possible keep the visitors engrossed for a longer time, thus resulting in potential sales.

2. Include Graphic Representation

Only content and no graphics appear to be a boring option. You may have concocted a really good content and filled your website but it doesn’t serve the purpose of those who are more inclined towards exploring the graphics. If you are selling a product, putting up pictures with relevant amount of information will be more preferable for visitors to comprehend the essence of product. Read more on the importance of images here.

Pros And Cons Of Using An Office Removalist Company

Pros And Cons Of Using An Office Removalist Company

Whenever a business decides that it wishes to relocate to another office it has many choices to make. One of the first decisions will surely be whether they wish to organise and facilitate the relocation themselves, or whether they are going to hire the services of a professional office relocations company.

Clearly, the matters that each business needs to weight up with regards to making this decision will be influenced by the size of the business, the distance between the two offices, the amount that has to be moved, and obviously the budget that they are able to allocate to the relocation.

Beyond these, it is a case of weighing up the pros and cons of hiring office removalists, and then deciding. Being the helpful people that we are, we have those pros and cons here for you.

The Pros

They will Know How To Plan It

One of the keys to any office relocation is the planning of it, and often business owners do not even know where to start, let alone actually create a plan. A professional office relocation company will advise you on the best way to plan and prepare for the relocation.

They Will Support You

Even though they may have helped you with the plan, there are bound to be things that crop up which you are unsure of. Rather than trying to work them out for yourself,  your office removalists will be happy to take a call or answer an email that asks for help or advise.

They Can Supply The Packing Materials

No doubt many of the items which are being  moved will be expensive, such as computer equipment. To ensure that they and any other valuable or fragile items are protected properly against damage en route, they will be able to supply you with the best packing materials for the job.

Top 10 Mistakes To Avoid When Designing Your Dental Website

Top 10 Mistakes To Avoid When Designing Your Dental Website

As a well respected dentist, you will undoubtedly know the ‘Top Ten’ mistakes that every dentist should avoid but are you as familiar with the web design mistakes to avoid when building or updating your dental practice website.

You might think that you do not need to know these as it is not you who is building or developing the website, however, not knowing them could mean that if your website developer does make one or more mistakes, you will be oblivious to them. Some mistakes might be easily remedied, but others are not, and if it means that the ranking of your website is negatively impacted, that is not going to be an overnight fix.

So, rather than having the hassle of trying to fix mistakes after they happen, by knowing what they are, you can ensure that whoever is designing your website, does not make them in the first place. So, with that in mind, here are ten of the worst dental website design mistakes to avoid.

Slow Load Speed: One of the biggest mistakes made is that the website takes too much time to load, meaning visitors click away immediately. A poor web design strategy that uses unnecessarily large file sizes is one of the major causes of this.

No Calls To Action: Ultimately you want your website visitors to take some kind of action such as book an appointment or follow your social media, for example. Make sure you have clear calls to action on every page.

Media Auto-Playing: One of the reasons that someone will choose to leave your dental practice website quickly is if it has audio or video that plays automatically. It might work on certain websites, but for the most part, almost all visitors hate it, so make sure any media only plays when visitors want it to.

How to Reduce Overhead Costs of eCommerce Business?

eCommerce is one of the best and most effective ways to earn windfall returns on investment. The online platform offers the perfect tool to attract great number of qualified leads. The digital arena is full of online marketing tools that can be harnessed to generate large number of online leads. Social media advertising, search engine optimization, online forums, press release sites, and business directories are just some of the few online tools that can be used to funnel maximum number of visitors to the site.

One of the greatest benefits of starting up an ecommerce store in Australia is that it does not require investing large amount of capital. With just a few hundred dollars, individuals can set-up an online store offering goods and services to the consumers. Moreover, the overhead costs are little as compared to running a brick-and-mortar physical store. And the best part is that there are various ways that entrepreneurs can cut online eCommerce costs thereby boosting online revenues.

Below we have listed 5 effective measures that eCommerce businesses can implement to cut overhead costs.

1. Streamline Supply Chain Distribution Process

Streamlining supply chain and distribution process is one of the best ways to cut online costs. Incorporating supply chain management measures such Just in Time Inventory (stocking just the required products), integrated supply chain methods, vendor managed inventory are some of the ways online companies can streamline their supply chain process and earn above average return on investment.

5 Unusual But Effective Team Building Activities

5 Unusual But Effective Team Building Activities

When it comes to team building activities there are many tried and trusted ones that invariably help team leaders achieve the desired results. However, if you are one of those team leaders, managers, or coaches looking for something that differs from the norm, you will be pleased to know that there are numerous unusual team building activities.

One of the reasons that these unusual team building activities are so popular is that, just as with activities that you might undertake with your family or friends, the more remarkable and out of the ordinary they are, the more they are enjoyed. For a team leader looking to provide activities to help build their team, if the members of that team are actually enjoying those activities, the more they will benefit from them.

The question that might be on your mind now might be ‘Exactly what are these unusual team building activities?’. Well, for a start we going to outline 5 of them, but beyond that, a simple search online using the search term ‘team building activities’ preceded with any of ‘unusual’, ‘bizarre’, ‘unique’, ‘extraordinary’, or ‘unconventional’ is bound to provide you with loads of excellent ideas.

One thing that these activities must be to qualify as being unusual is that they must be as far removed from the normal activities that your team would normally participate in. In other words, if they are a sales team, do not use sales-related acuities or if they are a team of dancers, by all means, have physical activity, but not one which requires them to dance. Here are those 5 activities…

 

Axe Throwing

The bowling alley is old news so why not go to an axe throwing centre, with lanes where your team can try to hit targets with an axe. It can be made more competitive by splitting the groups into teams, and afterwards, you can all sit and have something to eat or drink whilst discussing hits and near misses.

Boosting Dental Client

Boosting Dental Client Numbers With Effective Google Ads Campaigns

For any dentist who wishes to expand their client base, and in turn their dental practice, there are many ways in which it can be done.  The number of marketing and advertising options is greater than the number of teeth in a healthy mouth, but there is an advertising platform that has proven time and time again to be one of the most effective, and that is Google Ads.

We should actually caveat what we just said, by including the words, ‘if done correctly’, because if a Google Ad campaign is set up without following some basic principles and implementing certain steps, then it is doomed to fail. That failure can range from you not getting any traffic to a website, to wasting lots of money getting traffic that is not really interested in what you are offering.

We mention taking a step-by-step approach and the first step you take isn’t to write and or do keyword research, but to sit down and establish exactly what outcome you want from your ads. It may not always be the case that you are trying to attract new clients, but instead, you might wish to add subscribers to an email marketing campaign, or you could want to expand your brand awareness to a wider audience.

Whatever the objective might be, that is what needs to be at the forefront of your thoughts as you progress through the rest of the process. Different objectives will mean that different keywords may need to be used, and obviously, the ad copy is going to differ also when alternate objectives exist.

If we focus on the objective of attracting more clients or patients into your dental practice for dental implants, then you need to ascertain what that audience is going to be. Parameters to consider are demographics such as age group, what their financial circumstances might be, and what locations they might live in.

Beyond these demographics you should also be thinking about what sub-groups new patients to a dental practice could be in. Are they people with poor dental hygiene? Are they those looking for a cheaper, or alternatively, a more exclusive, service? Do you offer cosmetic dental services and are trying to attract those customers?

Benefit From An Office Relocation

5 Ways Your Business Can Benefit From An Office Relocation

There are many office relocations that take place, not because the business chose to relocate, but due to other circumstances that arise. It could be that the building in question is being renovated by the landlords, or even sold.

Another reason could be that the business’s finances are such that continual rent increases mean the costs of remaining in the current offices is simply not affordable any longer. Of course, there are many other reasons out with the business’s control that force relocation, and the potential upheaval can also cause problems if it is not done properly by professional removalists.

Thankfully, forced relocations are rare, and a more positive type of office relocation is one which the business chooses to undergo of its own volition. These tend to occur due to the owners or senior management of a business seeing that there are several advantages to office relocation, and wishing to avail themselves, and their business of them.

An Improvement in Productivity

It is a well-known fact that if staff are happy and feel comfortable in the environment and surroundings they work in, then their productivity rates will be higher. Any business, including those that operate from offices, will benefit from increased productivity.

New premises can allow for the purchase of new and updated office equipment which can further improve the working environment for employees and provide them further ways to increase how productive they are.

Ranking Your Home Page

The Business Case For Not Ranking Your Home Page

Whenever an SEO discussion takes place, and the subject matter is about ranking a website, the automatic assumption is that it is the website’s homepage that should be ranked.

In a lot of cases that will be true, but there are many arguments that differ from that thinking. Instead, the theory is that whilst the homepage might be ideal for optimising for the company’s branding, SEO rankings should be focusing on other pages, especially with regards to products and services. This is why we recommend hiring an SEO agency.

Now, this might surprise many of you, but if you read on, we will explain the justification and the business case for not ranking your homepage.

Diversity Of Products And Locations

Now it is likely that your business has more than one product or service on offer, and it is also possible that your business operates in, or targets, more than one location. Even if it does not at the moment, assuming you plan to expand, it may well do so in the future.

Whilst multiple products and locations may all be under one roof in terms of your website, each of them should be promoted on their own individual web pages, or on pages more aligned with that range or location.

If you are solely focusing on ranking your homepage, none of those inner pages ever stand a chance of finding themselves rank number one on google.

The point here is that the kinds of keyword phrases that you would target for those pages, may not actually be difficult to get good ranking for due to poor or limited competition.

This is a huge open goal being missed, as some simple, but effective SEO, could see those pages rank highly and thus your products and services being seen by a much larger number of prospective buyers and clients.

Eco-Friendly Office Space

Top 5 Tips for Creating an Eco-Friendly Office Space

Eco-friendly living is becoming increasingly popular in the modern world, and this environmental mindset is rapidly expanding into the business world. It doesn’t matter if you run a website design agency or a mechanics workshop – there are numerous things you can do to make your premises better for the environment.

In the rest of this article, we’ve explored our top five tips for creating an eco-friendly office space. Remember, these are just a few of our top ideas – there are plenty more things you could do to reduce your office’s carbon footprint and save our wonderful planet.

  1. Turn Everything Off Every Night

Although it may seem a little self-explanatory, it’s amazing how many people don’t turn everything off before leaving the office. It’s a good idea to get into the habit of switching off all electronics – including computers, printers, and routers – along with lights and heating devices before you leave the office. Doing so will save electricity, and therefore reduce your environmental footprint.

  1. Create a Sustainable Office Policy

If you don’t already have some sort of recycling and environmental policy, you need one. It’s as simple as that. Not only will these documents help you reduce your environmental footprint and transform your office into something “greener”, but they will also help you ensure you’re not breaking any laws.

  1. Avoid Single-Use Items

Single-use plastics and other items, including stationery, coffee cups, and a wide range of other common office equipment, are the leading cause of what is arguably the biggest modern environmental catastrophe – pollution. Reduce single-use plastic in your office, and you will be going a long way towards becoming a much greener operation.