In an age where the vast majority of people use the internet to search for products and services, all dentists must have a website. Anyone searching for a dentist in their local area, Bassendean dentist for example, will doubtless see most of them have a website of some kind, but the more pertinent question should be whether any of those websites benefit the dental practice it represents.
This follows from the fact that merely having a website online is pointless if it achieves nothing. We guarantee that you could check over 100 dental practice websites and it would be a good day if any more than 20% of them tick every box in the list of functions a website should have.
Note that whilst a website looking great is an advantage, too many of them focus on its appearance, rather than it doing anything to promote the dental business including encouraging potential patients to get in touch. To clarify what a website should achieve, here are five basic functions every dental practice’s website should fulfil.
A Website Must Have Goals
One of the biggest website design mistakes is that it has no specific goals, and its purpose for existing has not been identified. A dental practice’s website can have many functions such as expounding its impressive record of patient satisfaction, promoting special treatments, or simply getting prospective patients to call to register.